Jarden Corporation, who owns the Crock-Pot brand asked Axis Design with help designing the new ThermoShield crockpot. The ThermoShield crockpot features insulated sides that keeps the food warmer longer, and is cooler to touch on the outside. It features a locking lid and incorporated cable management for easier transportation. At Axis design, I assisted with concept generation and design sketch refinement.
Ideation explored aesthetic direction, cable management features and handle designs.
Selected theme sketch
The ThermoShield Crockpot features a locking lid for easier transportation. The insulated body keeps the exterior cool, and the food warmer, longer.
With the selected theme sketch, Axis Design owner/design lead, Daniel Phipps finalized the design in CAD. The final design features a primarily plastic body, with a brushed metal “ribbon” that wraps around the body and handles, giving the Thermoshield Crockpot a premium look.
Jarden asked Axis design with help designing the FoodSaver FM1230. This vacuum sealer takes up less real estate compared to more traditional vacuum sealers. The FM1230 features a height adjustable head that can seal special containers and zipper bags. At Axis design, I helped out with concept generation and design sketch refinement.
Ideation pages exploring design variations, features and mechanisms
This sketch page set the design direction that has an incorporated head into the body and a tapered front profile.
Axis Design owner/design lead, Daniel Phipps finalized the design in CAD
The FoodSaver FM1230 can lower down to vacuum seal Foodsaver bags that feature a specialized suction area
The head can raise and lower to the various sized FoodSaver containers
The small foot print takes up less counter space in the kitchen compared to bulkier vacuum sealers.
At Soulcake, we were asked to help out with a design of a credit card/scanner peripheral that attaches to the back of a tablet pc.
VeriFone asked Soulcake to help out with a design for a scanner/credit card reader peripheral that would fit a Lenovo tablet, a large Dell tablet and an 8 inch Dell tablet.
We proposed several solutions for the Lenovo tablet and a "module" system for the Dell tablets. This solution contained the reader/scanner in a module that can be adapted for the large and small Dell tablets.
VeriFone narrowed the selection down to solutions for the large Dell tablet and the 8 inch tablet. These solutions took more consideration towards a more refined form. The illustrations show how each product would be used.
VeriFone pursued the direction for the 8 inch tablet. After the latest feedback, the design had to be modified to accommodate a larger card reader resulting in a noticeable bump.
We thought of solutions to better integrate the bump into the design. We proposed hiding the bump under rubber bumpers and incorporating the bump into an asymmetrical design.
The designed was further refined to become more symmetrical and expose the Dell logo. This design direction also incorporates two straps for more secure handling. We also looked at how the stylus can be incorporated into the strap or within the peripheral.
The final CAD model was created by design lead David Morelock. There were minimal changes between final sketch and CAD. The original wire prop stand idea was eliminated in favor for a rubber foot. The retaining latch has increased in size for more security.
Soulcake had a strong relationship with Cobra-Puma Golf. During those years, we helped design a number of irons and drivers for Cobra-Puma Golf. While at Soulcake, I helped with concept, theme sketch generation for the ZL Encore driver, the AMP driver and irons, and the Fly Z+ driver. The AMP driver/irons won the Golf Digest Award in 2012 and the Fly Z+ driver won the Golf Digest Award in 2015.
The first driver I helped worked on with Cobra-Puma Golf was the ZL-Encore driver. It was the most high tech driver, featuring titanium and carbon fiber construction with a customizable weight. One of the key aesthetic features is the bridge between the weighted area and sole.
In 2010, Puma acquired Cobra Golf, becoming Cobra-Puma Golf. With this new change, Cobra was seeking to become a more youthful and colorful brand. The AMP lineup reflects this change with its bold colors and graphic break ups. The Cobra-Puma AMP driver and irons made the 2012 Hot List for Golf Digest
The Fly Z + is Cobra-Puma Golfs innovative driver that features an adjustable weight that can be placed either front or back to create two different flight paths. The challenge was designing a driver with a weight that looks appropriate in either setting. This new design was very well received by winning the Golf Digest Award for 2015.
At Soulcake, we had an internal project in which we can pick any brand to re-invent. I chose to re-brand Hoover and come up with a design for a new vacuum cleaner.
In 2015, I proposed a retro design solution. Right now, I want to update this design for the current market.
Current trends with vacuum cleaners?
Vacuum cleaner design is becoming more homogeneous since the rising popularity of the Dyson models. Many vacuum cleaner companies are emulating Dysons technological aesthetic.
Hoover is starting to resemble its competition. Hoovers current design direction and technology emulates Dysons models. Hoovers UH70015 Platinum Cyclonic Bagless Upright vacuum shares many of the same features as the Dyson models. Both models feature multi-stage cyclonic filtration, re-washable HEPA filter, 12 AMP motor and a push-button emptying bin.
Looking at various uprights, we can see that both uprights and bagged vacuum cleaners come in a variety of sizes and can be as affordable as an Dirt Devil Razor at $85 to the Kirby Avalir 2 at $1499.
The new Hoover will compete against the Dyson Ball Animal 2, which is $274.99. An upright vacuum that is premium, but not the most expensive.
Hoover's design was most successful during the 50's and 60's with their Model 29, Convertible, Celebrity, Constellation and Dial-A-Matic models. Many of these designs were penned by famed designer, Henry Dreyfuss.
These models gained a lot of attention with their innovative features, as well as use of bright colors and textures throughout their model lines.
How can Hoover stand out?
Hoover can draw elements upon their rich heritage during the late 50’s and early 60’s with the mid-century modern aesthetic.
Hoover can still look fresh and modern by keeping their designs clean and simple as seen with some retro designs now.
Kristine Miller lives in Asheville, North Carolina and is a web designer. She spends time between working at home and traveling. Kristine has a Boston Terrier named Pookie. She loves mid-century design from the 1950’s-60s.
Kristines house is mostly carpeted, so she’s looking to buy an upright vacuum with more power than a lighter weight stick vacuum.
Keith Hensley lives in Austin, Texas and runs and architectural studio. He divides his time between the office and his home studio. He loves mid-century modern design and has a Labrador named Mitch.
Keith values design, and is looking for a vacuum thats powerful enough to handle his carpeted downtown apartment with a larger dog.
Bagless vacuums are more convenient to use and own, but aren’t as clean as bagged vacuum cleaners. Emptying out the canister can let out many dust particles. Bagless vacuum cleaners may require more maintenance with cleaning and replacing of a pre filter and a HEPA filter.
Bagged vacuum cleaners keep dust particles in a contained bag. The bag itself acts like a pre-filter. Some bagged vacuum cleaners may require the use of a HEPA filter. Bagged uprights are best suited for cleaning homes with lots of carpet.
Bagged vs Bagless vacuums?
Bagless vacuum cleaners offer the claim that they are more convenient to clean and that you would be saving money on buying bags. There are disadvantages towards this system.
-Emptying out the dirt cup can be a messy process that releases fine dirt particles into the air.
-Many bagless vacuums require the use of HEPA filters. Its recommended that these filters need to be washed every 3-6 months or so.
Many of the top rated and professional grade vacuum cleaners still use bags. Vacuum bags are more hygienic and easier to manage without sacrificing suction performance.
Products from the midcentury modern era utilized a more diverse color palette. To separate Hoover from the competition, Hoover should embrace a more retro color/texture palette, vs the more technological color palettes of the competitors.
Hoovers logo has remained the same for many generations, with slight tweaks throughout the years. The current logo features a very saturated red color with very modern highlights.
The new logo proposal is a warmer, cleaner design with reduced detail. The emphasis is now on the diagonal Hoover "H".
In 2015, variations were sketched around the idea that this vacuum will be a retro version of a bagless design.
After some discussion, a direction for the final shape was chosen. We agreed that the bagged direction is a better option over bagless. This change influenced the final design greatly, making it cleaner and giving an opportunity to incorporate warmer materials like cloth.
The design direction in 2015 was a fresh update taking elements from the classic Hoover Convertible line. The overall shape is inspired by the profile of a central stalk supporting an inflated vacuum bag.
The design incorporates classic elements such as patterned cloth, combined with more modern elements like the sleek LED headlight.
Currently, I’ve laid out the initial shape in Solidworks.
I’m in the process of redesigning the vacuum for 2020. There will be continued updates and sketching. Stay tuned!
Soulcake has done a lot of work for iFrogz when it was still a young company. iFrogz continued to see growth and was later acquired by ZAGG in 2011. During my time at Soulcake, I’ve helped out with sketching ideas for consumer electronics accessories.
The "Geekie Awards" is the first award show for geeks, by geeks. At Soulcake, I sketched the refined direction for the Geekie award trophy design.
The Geekie Awards is a new award show created "by geeks for geeks." It honors the independent creators who contribute towards geek culture.
The Geekie Awards aim towards creating an unforgettable night tailored towards what geeks love: entertainment, gaming, products and art.
Taking input from the Geekie Awards Art Director, I created a refined sketch for what the trophy will look like with the right proportions for a 1:1 scale model. The design is reminiscent of the classic ray gun toys from the 50's.
The raygun trophy is comprised of a casted resin material with embedded magnets that secure the trophy onto the base. The winner can have the choice of displaying the trophy on its base, or removing it and using the raygun as a toy.
The Art Director suggested that there should be more detail. The trigger design had been revised, as well as including more sculpted ridges and scooped out sections towards the front of the gun.
The manufacturers for the trophy said that proposed design for the trophy would use too much material and make each unit too expensive. I explored some ideas on how we could eliminate more material.
The first idea was to create a big hole in the middle of the main body. The second idea was to create a series of holes to eliminate material. The last idea was to completely eliminate material from the sides and back of the trophy, creating a sweeping, floating shape.
The final design sketch features additional detailing as well including scooped out sections to reduce material. The original idea has been modified to include a central wall for structural integrity and space for branding.
The final CAD model was built by David Morelock. The final design has a slimmer profile, yet retains the fun and quirkiness that a raygun trophy should have. The trophy is mounted onto a metal base with a printed label covering the top surface.
The first Geekie Awards was held on August 18th, 2013 in Hollywood, CA and was a complete success. Everyone really appreciated the playful design for the raygun trophy.