Jarden Corporation, who owns the Crock-Pot brand asked Axis Design with help designing the new ThermoShield crockpot. The ThermoShield crockpot features insulated sides that keeps the food warmer longer, and is cooler to touch on the outside. It features a locking lid and incorporated cable management for easier transportation. At Axis design, I assisted with concept generation and design sketch refinement.
Ideation explored aesthetic direction, cable management features and handle designs.
Selected theme sketch
The ThermoShield Crockpot features a locking lid for easier transportation. The insulated body keeps the exterior cool, and the food warmer, longer.
With the selected theme sketch, Axis Design owner/design lead, Daniel Phipps finalized the design in CAD. The final design features a primarily plastic body, with a brushed metal “ribbon” that wraps around the body and handles, giving the Thermoshield Crockpot a premium look.
Jarden asked Axis design with help designing the FoodSaver FM1230. This vacuum sealer takes up less real estate compared to more traditional vacuum sealers. The FM1230 features a height adjustable head that can seal special containers and zipper bags. At Axis design, I helped out with concept generation and design sketch refinement.
Ideation pages exploring design variations, features and mechanisms
This sketch page set the design direction that has an incorporated head into the body and a tapered front profile.
Axis Design owner/design lead, Daniel Phipps finalized the design in CAD
The FoodSaver FM1230 can lower down to vacuum seal Foodsaver bags that feature a specialized suction area
The head can raise and lower to the various sized FoodSaver containers
The small foot print takes up less counter space in the kitchen compared to bulkier vacuum sealers.
Soulcake had a strong relationship with Cobra-Puma Golf. During those years, we helped design a number of irons and drivers for Cobra-Puma Golf. While at Soulcake, I helped with concept, theme sketch generation for the ZL Encore driver, the AMP driver and irons, and the Fly Z+ driver. The AMP driver/irons won the Golf Digest Award in 2012 and the Fly Z+ driver won the Golf Digest Award in 2015.
The first driver I helped worked on with Cobra-Puma Golf was the ZL-Encore driver. It was the most high tech driver, featuring titanium and carbon fiber construction with a customizable weight. One of the key aesthetic features is the bridge between the weighted area and sole.
In 2010, Puma acquired Cobra Golf, becoming Cobra-Puma Golf. With this new change, Cobra was seeking to become a more youthful and colorful brand. The AMP lineup reflects this change with its bold colors and graphic break ups. The Cobra-Puma AMP driver and irons made the 2012 Hot List for Golf Digest
The Fly Z + is Cobra-Puma Golfs innovative driver that features an adjustable weight that can be placed either front or back to create two different flight paths. The challenge was designing a driver with a weight that looks appropriate in either setting. This new design was very well received by winning the Golf Digest Award for 2015.
Soulcake has done a lot of work for iFrogz when it was still a young company. iFrogz continued to see growth and was later acquired by ZAGG in 2011. During my time at Soulcake, I’ve helped out with sketching ideas for consumer electronics accessories.
I really enjoy creating art in my free time. Here are some examples of my work.