Axis Design owns the building next door, which includes a vacant space. With the growing population of freelancers and entrepreneurs in Austin and Round Rock, coworking spaces are becoming more popular. Axis Design created Gravity Workspace to cater towards those in Round Rock.
To better convey the vision of the space to potential clients, I helped out by creating some illustrations. I based the illustrations off the floorplan and incorporated the furniture and fixtures that will be utilized in the space.
At Axis Design, we created an elegant solution for a common bathroom problem. We also created a Kickstarter campaign to promote this idea.
A little while ago, my boss was finishing up a text in the bathroom and saw that there wasn't any place to put his phone after he was finished using it. We did a quick search to see if there are any bathroom solutions to this problem and we hadn't found any solution that solves this problem elegantly. Finding a place to rest your phone is a serious problem. According to a Plaxo survey, "19 percent of people, at some point have dropped their phone in the toilet."
This prompted us at Axis design to come up with a more unique solution towards setting your phone when its not in use.
Through ideation we explored a wide variety of ideas for toilet tissue holders that have space to rest your phone when its not in use. We chose 4 unique directions for refinement. The first idea is more contemporary in which the toilet tissue holder is incorporated into the endcap. The second direction is a little sleeker with a "C" shape profile. The third direction is the most modern looking with a slanted profile. The last direction is more of a traditional offering.
The chosen directions were refined in CAD. I modeled the first two directions in Solidworks, while my boss modeled the other two directions in Creo. Consideration was taken into producing the right proportion to accommodate a variety of phone sizes as well as manufacturability.
We utilized our prototyping facilities to CNC mill functional models of our designs. The architectural, squarish design and the C shaped design feature a brushed silver finish. The more contemporary direction features a polished finish with a bamboo ledge. The last design is a more traditional offering with a rubbed bronze finish.
Currently, we are looking for a viable manufacturer who can make a limited run production for one design. If we can generate enough interest, we hope to get all the designs into mass manufacture.
At Soulcake, we were asked to help out with a design of a credit card/scanner peripheral that attaches to the back of a tablet pc.
VeriFone asked Soulcake to help out with a design for a scanner/credit card reader peripheral that would fit a Lenovo tablet, a large Dell tablet and an 8 inch Dell tablet.
We proposed several solutions for the Lenovo tablet and a "module" system for the Dell tablets. This solution contained the reader/scanner in a module that can be adapted for the large and small Dell tablets.
VeriFone narrowed the selection down to solutions for the large Dell tablet and the 8 inch tablet. These solutions took more consideration towards a more refined form. The illustrations show how each product would be used.
VeriFone pursued the direction for the 8 inch tablet. After the latest feedback, the design had to be modified to accommodate a larger card reader resulting in a noticeable bump.
We thought of solutions to better integrate the bump into the design. We proposed hiding the bump under rubber bumpers and incorporating the bump into an asymmetrical design.
The designed was further refined to become more symmetrical and expose the Dell logo. This design direction also incorporates two straps for more secure handling. We also looked at how the stylus can be incorporated into the strap or within the peripheral.
The final CAD model retains much of the design with minimal changes. The original wire prop stand idea was eliminated in favor for a rubber foot. The retaining latch has increased in size for more security.
I made a lamp for the Soulcake office reflecting my personal interests in science fiction and cars.
At Soulcake, we were asked to design a lamp for the new office. For my lamp, I took a look at myself and what I enjoyed. I really enjoy cars and science fiction. I then asked myself, “is there a way I could combine those two directions?”
I remembered that the designers at Star Wars glued toys and various other things to form props. After some spray paint, the re-purposed object looked like a part of a spaceship or costume.
Knowing that I wanted to repurpose car parts to form a sculpture, I visited a junkyard. While I was there, I saw there were many possibilities, considering the myriad of car parts available.
Before I spent any money on parts, I decided to take many photos and come up with a solid strategy on what I'm going to do. I took photos of these parts next to a bottle, so I would be able to scale them correctly for my initial design sketch.
The initial direction was to cobble together whole lamp assemblies and have colored light show through the sculpture.
After the first trip to the junkyard and some discussion, I had a better idea on what I'm going to do. I made another trip to the junkyard to obtain parts and photographed each purchase for the next design sketch.
The initial idea was to make a "chandelier" style lamp with painted tail light lenses. I wanted to paint everything one color so it would resemble a sci fi prop.
Seeing how I was using transparent taillight lenses, I decided to mask off patterns for the light to show through. I wanted to also show interesting details in the parts, such as emblems and chrome trim. A black paint scheme gives the lamp a more sinister look.
I was curious to see how much light would show through the tail light lenses, so I did a mock assembly of the lamp and tested it at the office. A lot of light passed through the lenses, so my design direction is good to go!
I spent a good amount of time masking off the patterns. After everything was masked, I realized that black paint would hide the really cool designs. I bought some white paint and used my garage as a painting station.
After spending some time suspending the lenses from the hubcap, the finished product was ready to be hung. I'm very satisfied with how everything turned out and it was quite a fun learning experience making this lamp!
At Soulcake, we had an internal project in which we can pick any brand to re-invent. I chose to re-brand Hoover, considering that its a brand that should embrace its rich history, rather than emulate the competition.
Vacuum cleaner design is becoming more homogeneous since the rising popularity of the Dyson models. Many vacuum cleaner companies are emulating Dysons technological aesthetic.
Whats wrong with Hoover?
Hoover is starting to resemble its competition. Hoovers current design direction and technology emulates Dysons models. Hoovers UH70015 Platinum Cyclonic Bagless Upright vacuum shares many of the same features as the Dyson models.
Both models feature multi-stage cyclonic filtration, re-washable HEPA filter, 12 AMP motor and a push-button emptying bin.
Hoover's design was most successful during the 50's and 60's with their Model 29, Convertible, Celebrity, Constellation and Dial-A-Matic models. Many of these designs were penned by famed designer, Henry Dreyfuss.
These models gained a lot of attention with their innovative features, as well as use of bright colors and textures throughout their model lines.
How can Hoover stand out?
Hoover can draw elements upon their rich heritage from their glory years during the late 50’s and early 60’s with the mid-century modern aesthetic.
Hoover can still look fresh and modern by keeping their designs clean and simple as seen with some retro designs now.
Hoovers logo has remained the same for many generations, with slight tweaks throughout the years. The current logo features a very saturated red color with very modern highlights.
The new logo proposal is a warmer, cleaner design with reduced detail. The emphasis is now on the diagonal Hoover "H".
Products from the midcentury modern era utilized a more diverse color palette. To separate Hoover from the competition, Hoover should embrace a more warmer color/texture pallette.
Variations were sketched around the idea that this vacuum will be a retro version of a bagless design.
After some discussion, a direction for the final shape was chosen. We agreed that the bagged direction is a better option over bagless. This change influenced the final design greatly, making it cleaner and giving an opportunity to incorporate warmer materials like cloth.
This design is a fresh update taking elements from the classic Hoover Convertible line. The overall shape is inspired by the profile of a central stalk supporting an inflated vacuum bag.
The design incorporates classic elements such as patterned cloth, combined with more modern elements like the sleek LED headlight.
Bagged vs Bagless vacuums?
Bagless vacuum cleaners offer the claim that they are more convenient to clean and that you would be saving money on buying bags. There are plenty of disadvantages towards this system.
-Emptying out the dirt cup can be a messy process that releases fine dirt particles into the air.
-Many bagless vacuums require the use of HEPA filters. Its recommended that these filters need to be washed every 3-6 months or so.
Many of the top rated and professional grade vacuum cleaners still use bags. Vacuum bags are more hygenic and easier to manage without sacrificing suction performance.
Many people don't like bagged vacuums because of the task of changing the vacuum cleaner bags.
This vacuum design features a "lock and load" cartridge system making that task easier.
The "Geekie Awards" is the first award show for geeks, by geeks. At Soulcake, I sketched the refined direction for the Geekie award trophy design.
The Geekie Awards is a new award show created "by geeks for geeks." It honors the independent creators who contribute towards geek culture. The Geekie Awards aim towards creating an unforgettable night tailored towards what geeks love: entertainment, gaming, products and art.
Taking input from the Geekie Awards Art Director, I created a refined sketch for what the trophy will look like with the right proportions for a 1:1 scale model. The design is reminiscent of the classic ray gun toys from the 50's.
The raygun trophy is comprised of a casted resin material with embedded magnets that secure the trophy onto the base. The winner can have the choice of displaying the trophy on its base, or removing it and using the raygun as a toy.
The Art Director suggested that there should be more detail. The trigger design had been revised, as well as including more sculpted ridges and scooped out sections towards the front of the gun.
The manufacturers for the trophy said that proposed design for the trophy would use too much material and make each unit too expensive. I explored some ideas on how we could eliminate more material.
The first idea was to create a big hole in the middle of the main body. The second idea was to create a series of holes to eliminate material. The last idea was to completely eliminate material from the sides and back of the trophy, creating a sweeping, floating shape.
The final design sketch features additional detailing as well including scooped out sections to reduce material. The original idea has been modified to include a central wall for structural integrity and space for branding.
The final CAD model was built by my boss at Soulcake. The final design has a slimmer profile, yet retains the fun and quirkiness that a raygun trophy should have. The trophy is mounted onto a metal base with a printed label covering the top surface.
The first Geekie Awards was held on August 18th, 2013 in Hollywood, CA and was a complete success. Everyone really appreciated the playful design for the raygun trophy.